Client Impact

20+ mid-size retail and consumer brands
served since founding in 2014
Integrated Strategic Plans
New Growth Opportunities
Go-to-Market Strategies
$500M Women’s
Accessory Brand | Retailer

Growth strategy to restore struggling brand

Business Challenge

Brand was experiencing with diminished brand equity, aging consumer base, and dated product and stores; new CEO and leadership team charged with stabilizing brand

Impact

  • Growth strategy: Overall growth strategy approved by Board, including new consumer target; brand positioning to ensure deeper emotional connection with consumer; elevated product offering; and profitable channel strategy

  • P&L and key investments: Secured Board approval for key brand investments and set targets across key metrics, e.g., # of stores, store productivity, labor efficiency, marketing support, etc.
  • Sustained relationship with Leadership team: Established a long-term partnership model with ongoing strategy support role over multiple years
“Rina’s “keen intellect, analytical prowess, and thorough approach were invaluable in shaping our corporate strategy and business plans. Rina and her team are not only exceptionally professional but also wonderful collaborators who bring insightful perspectives to the table.

Rina’s ability to grasp complex challenges and provide strategic recommendations is outstanding. Throughout our partnership, she demonstrated a remarkable capacity to synthesize data, identify key insights, and translate them into actionable strategies that drove tangible results for our company.

I have no doubt Rina’s level of dedication, expertise, and strategic acumen would be an asset to any company. I highly recommend her to any organization seeking astute strategic guidance and a collaborative partner who delivers excellence."

CEO, $500M Women’s Accessory Brand | Retailer
$2B Women’s Apparel
Brand | Retailer

5-year growth strategy to turn around struggling retailer

Business Challenge

Brand was at pivotal point in 40-year journey, experiencing decline in sales for several years. New CEO, CFO, and CMO were brought in to develop turnaround strategy

Impact

  • 5-year turnaround strategy and P&L: Defined and aligned organization on future target consumer segment / clear competitive frame; new distinctive brand positioning; product focus areas; and 5-year P&L with recommended pricing, promotion, and marketing investments
  • Board presentation and alignment: Intimately worked with leadership team and Brand, Sales, Finance teams to craft Board presentation that set an example for other brands across client
$100M Home Gardening
Brand

5-year growth strategy to grow revenues and improve brand strength

Business Challenge

Incoming and new CEO charged with developing growth strategy to restore brand relevance and improve sales growth and profitability

Impact

  • 5-year vision| growth strategy | financial metrics: Defined overall brand aspiration; key objectives and metrics (e.g., share, brand strength, etc); critical strategies (e.g., consumer target, product and channel/market focus, new business models), and capabilities required

  • Organizational Roadmap | Playbook: For each strategy, defined roadmap to ensure progress; including workstreams, action items, timing, and ownership. Engaged and aligned organization
$80M Start-up Retail
Concept

Business plan to scale-up purpose-driven retail concept

Business Challenge

Client was charged with identifying and evaluating new growth opportunities

Impact

  • Board approval for new retail concept: Secured approval from Board to invest and scale new retail concept including e-commerce and physical retail locations
  • 5-year roadmap with key milestones: Developed 5 year P&L with key metrics across e-comm and mortar including capital requirements, marketing investments, and organizational hires
  • 1-year operational plan: Collaborated with leadership to identify critical next steps across entire organization (e.g., Merchandising, Marketing, Operations, etc) with associated KPIs
“Rina worked with us to develop a formal business plan and launch an exciting new business - but not as a consultant, rather as a true business partner.  Her passion, knowledge, and drive are unmatchable, and her support - even after we finished the initial scope of work - continues to lend value to our day-to-day execution”
Co-Founder & Chief Brand Officer, Start-up Retail concept
$15B Beverage Company

Market entry strategy for new beverage category

Business Challenge

Company was seeking growth from areas other than its traditional products. The New Business Ventures group was tasked with identifying top priorities for the company

Impact

  • Alignment on priority product categories: Developed comprehensive assessment criteria to align organization on top priority product areas
  • Consumer value proposition: Identified target consumer, competitive frame of reference, occasions, needs/benefits, and reasons to believe
  • Strategic path forward: Identified GTM strategy including associated economics to bring product to market
$1B Frozen Food
Division

Market entry strategy to penetrate new section of grocery store

Business Challenge

Division was looking to drive growth outside of its traditional frame of reference in grocery store

Impact

  • Approval to pursue short-term priorities for innovation: Prioritized high potential categories based on category dynamics, competitive intensity, feasibility. Product brought to market
  • Capabilities roadmap: Assessed manufacturing, distribution and GTM implications and likely GTM solutions

$50M DTC Vitamin Brand

Retail expansion at largest mass retailer

Business Challenge

Executive leadership team charged with developing a go-to-market strategy for a first-time entry into retail

Impact

  • Retail GTM strategy and execution plan: Aligned leadership team around retail consumer value proposition, retail assortment and pricing, in-store placement, product launched and currently available at largest retailer
  • Financial plan: Developed detailed financial plan / scenarios and key metrics based on volume, pricing, margins and key investments
“Rina is an exceptional strategist, with a passion and penchant for developing thoughtful solutions that drive value creation. In a recent engagement, Rina methodically identified multiple options for our executive team to evaluate within the large-box retail and e-commerce marketplaces. Rina’s expertise engendered trust and transparency amongst our team, allowing the company to quickly review, evaluate and implement a robust commercialization effort that resulted in a successful launch in over 3,800 retail stores across the United States.”
SVP, Global Business Development & Sales, $50M DTC brand
Multi-billion Food Company

Go-to-market strategy for a fast-growing snack category

Business Challenge

Client was looking to extend into premium segment of fast-growing snack category

Impact

  • Strategic playbook: Developed key strategies including assortment (flavors, sizing), positioning, priority distribution markets/accounts, pricing architecture
  • Financial plan: Identified key economic metrics to deliver $300M in top-line sales
$1B Retail Coffee Brand

Proposition to win in 
adjacent beverage space

Business Challenge

Client was looking to evaluate the opportunity to extend its brand in retail to a fast-growing adjacent beverage space

Impact

  • Market landscape: Developed comprehensive outlook of targeted adjacent space including identification of “pockets” of growth (e.g., pack size, flavors, brands, price points)
  • Go-to-market strategy: Defined key success factors and recommended holistic go-to-market proposition across product, channel, pricing, and packaging vs. its key competition

Testimonials

What sets Rina apart is her rare ability to come at problems with mind and heart in that she has a strong understanding of operations and financials, but also the art of connecting that to consumer behavior and the softer side. Her decades of experience enabled her to bring a very realistic (even when it was tough to hear) perspective of what would be possible (and probable) from a consumer, customer, and competitive reaction. I will certainly enlist Rina’s help in the future, saving for her my most difficult questions.”

VP Marketing & Strategy
$2B+ Consumer brand

“She possesses a unique and powerful balance of analytical skills, creative thinking, and business acumen. She works through complex challenges quickly and present unique insights. Additionally, she engages outside resources quickly if specific additional expertise is needed from her network. Unlike the “cookie-cutter” approach that many of the top firms use, her communication is adapted to the specific project and audience.”

CEO
$500M Retailer

“Rina worked with us to develop a formal business plan and launch an exciting new business – but not as a consultant, rather as a true business partner.  Her passion, knowledge, and drive are unmatchable, and her support – even after we finished the initial scope of work – continues to lend value to our day-to-day execution.

Co-founder and Chief Brand Officer
Start-up Retail concept

“Rina is an exceptional strategist, with a passion and penchant for developing thoughtful solutions that drive value creation. In a recent engagement, Rina methodically identified multiple options for our executive team to evaluate within the large-box retail and e-commerce marketplaces. Rina’s expertise engendered trust and transparency amongst our team, allowing the company to quickly review, evaluate and implement a robust commercialization effort that resulted in a successful launch in over 3,800 retail stores across the United States.”

Senior Vice President, Global Business Development & Sales
$50M Consumer Brand

“Rina’s ability to work closely with senior executives and the various layers directly ensures that she develops an intimate knowledge of the strategy, and she is not dependent on multi-partners at various levels of experience to the build the plan. When engaging Rina, you have engaged a highly skilled and insightful partner, and you are not dependent on the “team” as when you hire a large consulting firm.

CEO
$500M Retailer

“Beyond her consulting capabilities, Rina is also a terrific human being.   She gets great results because she is strategically sound and operationally minded, but more than that, she gets these results because senior leaders trust her intent, and welcome her advice and coaching along the way.  She has a terrific way about her that engenders trust and transparency among the people with whom she interacts.”

SVP Global Head of Strategy and Analytics
Multi-billion Pharma Brand

“Rina is a great person to work with.  She is an extraordinary person, who is thoughtful, caring and builds a deep commitment and a personal investment in her engagement partners.  She quickly becomes part of the team.”

VP Marketing
Multi-billion Consumer Brand

“Rina is that rare blend of brilliant strategist, with a passion and penchant for implementation and value creation. In one of our more recent engagements, she helped us uncover $1B in value for the largest Immunology business in our Pharm business, and helped set up operational plans and a governance process to capture that value over a 3 year horizon.”

SVP Global Head of Strategy and Analytics
Multi-billion Pharma Brand

“Her keen intellect, analytical prowess, and thorough approach were invaluable in shaping our corporate strategy and business plans. Rina and her team not only exceptionally professional but also wonderful collaborators who bring insightful perspectives to the table.

Rina’s ability to grasp complex challenges and provide strategic recommendations is outstanding. Throughout our partnership, she demonstrated a remarkable capacity to synthesize data, identify key insights, and translate them into actionable strategies that drove tangible results for our company.

I have no doubt Rina’s level of dedication, expertise, and strategic acumen would be an asset to any company. I highly recommend her to any organization seeking astute strategic guidance and a collaborative partner who delivers excellence.”

CEO
$700M Retailer

“I had the privilege to work with Rina on a strategic project involving a >$2B legacy brand. In our introductory meeting, Rina explained she likes to frame projects as a series of key questions to answer which was a consistent approach she used throughout the project as a consummate problem solver. Once we kicked off, it was clear that Rina possesses the ability to zoom in and out, which helped pull us up to the big picture while avoiding overlooking important data and details. In work sessions, she’d take complex concepts and break them into digestible frameworks that we would leverage. In share outs with the executive team, Rina always understood and knew to incorporate their feedback. There wasn’t a meeting with Rina where I didn’t come away with an “ah ha”!

VP Marketing & Strategy
$2B+ Consumer brand

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Rina Patel is the Managing Partner- RPGrowthAdvisors