Managing Partner’s Bio

25+ years of strategy consulting and general management experience in the consumer sector

Rina Patel

Managing Partner

Rina Patel is a deep and visionary strategist with 25 years of experience working with mid to large size consumer companies to drive profitable growth.  She typically partners with CEOs, CMOs, Head of Businesses or Brands, or Heads of Analytics & Insights of $50M to $3B+ of CPG and Retail brands to develop integrated growth strategies. Rina holds business degrees from the Harvard Business School (MBA) and the University of Michigan (BBA).

In 2014, Rina founded RPGrowthAdvisors following a 12-year career at McKinsey & Company. She has served over 20 mid-size consumer companies since launching RPGrowthAdvisors, across women’s apparel, beauty, handbags & accessories, home gardening, food & beverage, and health & wellness. She also worked at Procter and Gamble and Loreal in marketing roles.

Rina brings a unique set of skills – a deep passion for helping individual clients succeed, an unparalleled ability to prioritize the most important strategic issues, and a collaborative and approachable style that engenders trust among her clients.

Rina lives in Chicago with her husband and two children. She prioritizes serving others and is President of the Board for Near North Montessori and also serves on the Board of Humble Design Chicago. Rina loves to be outside – walking, hiking, biking, running, and skiing. She also enjoys using her hands to be creative – whether it is home design & organization, painting, gardening, puzzles, or cooking.

Testimonials

What sets Rina apart is her rare ability to come at problems with mind and heart in that she has a strong understanding of operations and financials, but also the art of connecting that to consumer behavior and the softer side. Her decades of experience enabled her to bring a very realistic (even when it was tough to hear) perspective of what would be possible (and probable) from a consumer, customer, and competitive reaction. I will certainly enlist Rina’s help in the future, saving for her my most difficult questions.”

VP Marketing & Strategy
$2B+ Consumer brand

“She possesses a unique and powerful balance of analytical skills, creative thinking, and business acumen. She works through complex challenges quickly and present unique insights. Additionally, she engages outside resources quickly if specific additional expertise is needed from her network. Unlike the “cookie-cutter” approach that many of the top firms use, her communication is adapted to the specific project and audience.”

CEO
$500M Retailer

“Rina worked with us to develop a formal business plan and launch an exciting new business – but not as a consultant, rather as a true business partner.  Her passion, knowledge, and drive are unmatchable, and her support – even after we finished the initial scope of work – continues to lend value to our day-to-day execution.

Co-founder and Chief Brand Officer
Start-up Retail concept

“Rina is an exceptional strategist, with a passion and penchant for developing thoughtful solutions that drive value creation. In a recent engagement, Rina methodically identified multiple options for our executive team to evaluate within the large-box retail and e-commerce marketplaces. Rina’s expertise engendered trust and transparency amongst our team, allowing the company to quickly review, evaluate and implement a robust commercialization effort that resulted in a successful launch in over 3,800 retail stores across the United States.”

Senior Vice President, Global Business Development & Sales
$50M Consumer Brand

“Rina’s ability to work closely with senior executives and the various layers directly ensures that she develops an intimate knowledge of the strategy, and she is not dependent on multi-partners at various levels of experience to the build the plan. When engaging Rina, you have engaged a highly skilled and insightful partner, and you are not dependent on the “team” as when you hire a large consulting firm.

CEO
$500M Retailer

“Beyond her consulting capabilities, Rina is also a terrific human being.   She gets great results because she is strategically sound and operationally minded, but more than that, she gets these results because senior leaders trust her intent, and welcome her advice and coaching along the way.  She has a terrific way about her that engenders trust and transparency among the people with whom she interacts.”

SVP Global Head of Strategy and Analytics
Multi-billion Pharma Brand

“Rina is a great person to work with.  She is an extraordinary person, who is thoughtful, caring and builds a deep commitment and a personal investment in her engagement partners.  She quickly becomes part of the team.”

VP Marketing
Multi-billion Consumer Brand

“Rina is that rare blend of brilliant strategist, with a passion and penchant for implementation and value creation. In one of our more recent engagements, she helped us uncover $1B in value for the largest Immunology business in our Pharm business, and helped set up operational plans and a governance process to capture that value over a 3 year horizon.”

SVP Global Head of Strategy and Analytics
Multi-billion Pharma Brand

“Her keen intellect, analytical prowess, and thorough approach were invaluable in shaping our corporate strategy and business plans. Rina and her team not only exceptionally professional but also wonderful collaborators who bring insightful perspectives to the table.

Rina’s ability to grasp complex challenges and provide strategic recommendations is outstanding. Throughout our partnership, she demonstrated a remarkable capacity to synthesize data, identify key insights, and translate them into actionable strategies that drove tangible results for our company.

I have no doubt Rina’s level of dedication, expertise, and strategic acumen would be an asset to any company. I highly recommend her to any organization seeking astute strategic guidance and a collaborative partner who delivers excellence.”

CEO
$700M Retailer

“I had the privilege to work with Rina on a strategic project involving a >$2B legacy brand. In our introductory meeting, Rina explained she likes to frame projects as a series of key questions to answer which was a consistent approach she used throughout the project as a consummate problem solver. Once we kicked off, it was clear that Rina possesses the ability to zoom in and out, which helped pull us up to the big picture while avoiding overlooking important data and details. In work sessions, she’d take complex concepts and break them into digestible frameworks that we would leverage. In share outs with the executive team, Rina always understood and knew to incorporate their feedback. There wasn’t a meeting with Rina where I didn’t come away with an “ah ha”!

VP Marketing & Strategy
$2B+ Consumer brand

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Rina Patel is the Managing Partner- RPGrowthAdvisors